Top 5 Business Apps Performance in Australia Q4 2023

In Q4 2023, the top business apps in Australia showed varied performance across weekly downloads, revenue, and active users. Here’s a closer look at the trends for each app according to Sensor Tower data.

LinkedIn: Network & Job Finder saw a consistent revenue stream, peaking at around $225K in mid-November. Weekly downloads fluctuated slightly, with a notable peak of 14K in late October before declining to 8.8K by the end of December. Active users experienced a gradual decline, starting from approximately 796K at the beginning of the quarter and dropping to 632K by the end.

Invoice2go: Easy Invoice Maker maintained steady revenue throughout the quarter, with a high of $72K in late November. Downloads were more volatile, peaking at 1.6K in mid-October before falling to 272 by the last week of December. Active users remained relatively stable, ranging between 13.5K and 10.4K.

Adobe Acrobat Reader: Edit PDF showed a strong revenue performance, reaching up to $65K in early December. Downloads were consistent, with a peak of 14K in mid-November and a decrease to 7.4K by the end of December. Active users fluctuated, starting at 728K and ending the quarter at 653K.

Invoice Simple: Receipt Maker experienced a steady increase in revenue, peaking at $42K in early December. Downloads were highest in late October at 1.4K, then dropped to 767 by the end of December. Active users showed slight fluctuations, maintaining around 11.5K throughout the quarter.

iScanner: PDF & OCR Scanner saw its revenue peak at $27K in mid-December. Downloads reached a high of 5K in late October, with a final week download count of 3.8K. Active users remained relatively steady, averaging around 25K throughout the quarter.

This data from Sensor Tower highlights the dynamic nature of app performance in the business category in Australia for Q4 2023. For more detailed insights, visit Sensor Tower.